By Lyn Haselmann · The 20 Percent Club · 5 min read
Does your student freeze in front of a blank page? Do they know what they want to say but have no idea how to get it down? Our 7-week online Structure & Style writing program gives students a clear, step-by-step framework for writing — and the confidence to use it in every class for the rest of their life.
This summer, The 20 Percent Club is offering a condensed version of the acclaimed Institute for Excellence in Writing (IEW) Structure & Style program — taught live on Zoom by Kea Knox, a fully accredited IEW teacher. The program is specifically designed for students who struggle with writing, including those with dyslexia, and for homeschool families looking for a structured, expert-led summer option.
Why Structure & Style works — especially for struggling writers
One of the most common challenges we see at The 20% Club is students who can speak brilliantly but fall apart the moment they have to write. This is especially common for students with dyslexia, where the demands of spelling and organizing thoughts simultaneously can be overwhelming.
The IEW Structure & Style method solves this by breaking writing down into clear, repeatable steps. Students learn to organize their ideas first, then develop their style so they always know what to do next. The skills are not just for summer. They transfer directly to school essays, book reports, and eventually college applications.
What parents say about IEW: “One of my sons used to hate writing. After IEW, he now says writing is actually enjoyable for him.” Parents consistently report that even the most reluctant writers gain genuine confidence through this structured, checklist-based approach.
What your student will learn: 6 structural models
Over the course of seven weeks, students move progressively from basic note-taking all the way to formal essays and critiques — the same skills required in middle school, high school, and beyond.
- Note-taking and outlining
- Writing from notes
- Summarizing a single reference
- Summarizing multiple references
- Formal essays
- Formal critiques
Students will work outside of class between sessions to complete assignments. There are no traditional grades.
Program details at a glance
Dates-June 16 – August 4, 2025
Day & Time-Tuesdays, 1:00–2:30 PM
Format-Live on Zoom (sessions recorded)
Teacher-Kea Knox — accredited IEW teacher
Tuition-$390 + $60 materials fee
What’s included– Structure & Style binder, All source texts
Tuition is billed through TutorBird. Missed sessions? No problem — all lessons are recorded and stored in Google Drive so students never fall behind.
May Special — Save $40 when you enroll by May 15
Enroll before May 15 and pay just $350 (regularly $390). That’s $40 back in your pocket before summer even starts.
Referral bonus: Know another family who would love this? Share the program and earn a $25 credit for every student who enrolls through your referral. No limit.
Enroll Now — Spots Are Limited ↗
Technical requirements
This is a live, interactive online class. To get the most out of every session, students will need:
- Reliable Wi-Fi or wired internet connection
- A computer, Chromebook, or iPad with a working webcam
- A headset with microphone
- A quiet, distraction-free workspace for the full 90 minutes
- A pen (pencil is not permitted)
- All materials are provided — no additional purchases needed
Is this program right for my student?
This program is a great fit if your student:
- Struggles to organize their thoughts on paper
- Has dyslexia or a reading/writing difference
- Is a reluctant writer who needs structure and clear expectations
- Is a homeschool student looking for a guided summer writing class
- Needs writing skills that will transfer directly to school assignments
Not sure if it’s the right fit? Email us at evelyn@the20percentclub.com and we’ll help you decide.








